{"product_id":"marketing-6-0-paperback-by-philip-kotler-hermawan-kartajaya-iwan-setiawan","title":"Marketing 6.0:-Paperback-by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan","description":"\u003ch2\u003eAbout This Book\u003c\/h2\u003e\n\u003chr class=\"a-divider-normal bucketDivider\" aria-hidden=\"true\"\u003e\n\u003ch2\u003eProduct details\u003c\/h2\u003e\n\u003cdiv id=\"detailBullets_feature_div\"\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003ePublisher ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eWiley; 1st edition (12 December 2023)\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eLanguage ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eEnglish\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003ePaperback ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e256 pages\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eISBN-10 ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e1119835216\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eISBN-13 ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e978-1119835219\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eItem Weight ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e567 g\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eDimensions ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e15.75 x 2.79 x 23.11 cm\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" data-expanded=\"false\"\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eRediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eMarketing 6.0,\u003c\/span\u003e\u003cspan\u003e the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eThe building blocks of metamarketing\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eGeneration Z and Generation Alpha and the technologies they use daily\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to tap into metaverses and extended reality\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eThe potential obstacles and solutions for creating a more interactive and immersive experience.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eMarketing has evolved to address global challenges and changing customer expectations. I\n\n\u003ch2\u003eWhy Buy From URBANDEALS?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e📦 \u003cstrong\u003e100% Authentic\u003c\/strong\u003e — genuine original books\u003c\/li\u003e\n\u003cli\u003e🚀 \u003cstrong\u003eFast Dispatch\u003c\/strong\u003e — ships within 2–4 business days\u003c\/li\u003e\n\u003cli\u003e🌍 \u003cstrong\u003eFree Worldwide Shipping\u003c\/strong\u003e on orders over $50\u003c\/li\u003e\n\u003cli\u003e🔄 \u003cstrong\u003eFree 15-Day Returns\u003c\/strong\u003e — hassle-free refund or replacement\u003c\/li\u003e\n\u003cli\u003e💬 \u003cstrong\u003e24\/7 Support\u003c\/strong\u003e via WhatsApp and email\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"URBANDEALS","offers":[{"title":"New","offer_id":46761913221292,"sku":"B99118T","price":38.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/6355\/7292\/files\/91OEdbP57qL._SL1500__1.jpg?v=1783847585","url":"https:\/\/urbandeals.space\/products\/marketing-6-0-paperback-by-philip-kotler-hermawan-kartajaya-iwan-setiawan","provider":"My Store","version":"1.0","type":"link"}