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Product Description
About This Book
Product details
- Publisher : Headline Welbeck Non-Fiction (25 February 2023)
- Language : English
- Paperback : 288 pages
- ISBN-10 : 1802794964
- ISBN-13 : 978-1802794960
- Item Weight : 1 kg 50 g
- Dimensions : 13 x 2.6 x 19.6 cm
'The most sought-after wizard in the advertising business.' Times Magazine
From the most successful advertising executive of all time comes the definitve guide to the art of any sale.
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself
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